There’s a whole list of reasons why that is, and it doesn’t even start with their food. Beware, you are proposing to add brand new pages to the wiki along with your edits. Modern commercials nowadays depict Ronald McDonald alone in real-world situations with real children whether he visits a local McDonald’s restaurant or to visit sick children at a Ronald McDonald House. Is it a legit complaint? There are old commercials that suggest his stripes have special powers, including one from Japan where he pulls his black stripe off to make a rope.

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The untold truth of the Hamburglar

Apparently, he originally dressed entirely in black, Johnny Cash style. So, what happened to these iconic characters?

As Time points out, there’s nothing about Hamburglar that makes no hamburglrr. Written on the front was “Lone Jogger” in what looks like old-school, iron-on letters — but why?

McDonald’s Hamburglar Makes No Sense Economically | Time

As if it couldn’t get more creepy, he showed off his shirt by spreading open his cape like some sort of flasher. Grimace however had a non-speaking appearance in an advertisement for Monsters vs. San Jose Mercury News. They note that this new, almost-hipster Hamburglar was designed to appeal to the age group that’s least likely to go to McDonald’s: Despite his evil intentions, he is often awarded a burger from Ronald regardless, which begs to question the nature of justice in McDonaldland.


McDonald’s Restaurants Magee v. And that’s sort of unfortunate, because that voice is the stuff of nightmares. Hamburglar was McDonaldland’s resident scamp, and you probably remember his striped clothes, his weird cry of “Robble, Robble!

That’s what makes childhood so great, after all, so let’s ruin some childhoods. When Hamburglar was in his cherubic, impish, not-at-all-scary incarnation, he most commonly shouted the mysterious, “Robble, robble!

When Hamburglar revealed he’d been living the life of a suburban dad before donning his stripes and mask again for a ad campaign, responses were mixed via CNN.


Is it a legit complaint? The Role of the Financial Expert. There’s not a whole lot of middle ground there, and according to what McDonald’s had to say about the redesign via Fast Companythere were a few things to it.

Today, the characters also appear on the windows of some McDonald’s restaurants. McDonald’s McDonald’s Restaurants v. What size image should we insert? The early commercials were built on an upbeat, bubblegum -style tune and featured a narrator ; many had plots that involved various villains trying to steal a corresponding food item but are foiled by Ronald.

The McDonaldland commercials alongside the characters were dropped from McDonald’s advertising inbut Ronald McDonald is still seen in commercials and in Happy Meal toys.


The untold truth of the Hamburglar. In addition to being used in advertising, the characters were used as the basis for equipment in the “PlayPlaces” attached to some McDonald’s.

Whenever the characters would enter down a tube or other means of travel, they would become animated. In recent years, the McDonaldland premise has largely been dropped out of advertising campaigns and Happy Meal toys. One quick glance at Hamburglar, and it’d be easy to assume he’s dressed in black and white horizontal stripes because he’s a crook right?

Think fast food, and most people think of McDonald’s first. It wasn’t until someone realized they should probably make him a little less disturbing, and that’s when he turned into the round-faced, cherubic little scamp most people remember.

All those burgers he’s stealing aren’t going to be good by the time he gets to eat them — and how many can that little guy eat, anyway?

The untold truth of the Hamburglar

McDonaldland was inhabited by Ronald McDonald and other characters. But dropping him necessitated a change to Hamburglar.

Kids saw the commercials, begged for their Happy Meals, and played on playgrounds filled with their likenesses. Float Left Float Right.