One is example he used was how he started a bike messenger company in the late s, sounds like a simple concept right. Train them for customer service even if their job doesn’t require it because it improves the company culture. It had some good parts, but for the most part, I found it to be disorganized and way too wordy for the information in contained. Make sure they have had at least two jobs beforehand with one of them being sales. Certainly some great tips for business owners.

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The more profitable the niche is, the faster it happens. We grow up with those stories and start living with the moral concept behind those.

It knaack information on the challenges that businesses face regardless of the size of your business. Do you want your own business? Share your thoughts with other customers. Full conference agenda here. The most important tip is for every businessperson is that you need a big gross margin if your business is going to grow and prosper.

Learning From The Knack With Norm Brodsky and Bo Burlingham

Beware the sales mentality. Tbe lessons he has learned are a result of his mistakes. To see what your friends thought of this book, please sign up. I love his anecdotes and the various perspectives and situations he’s laid out for the reader. He served on the board of The Body Shop Inc. Both of my parents have worked many years for others. Want to Read Currently Reading Read.


Their choice of a first-person narrator is a wise one because it ensures an immediate and personal rapport with the the knack norm brodsky.

The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up

Share Facebook Twitter Pinterest. Leave a Reply Cancel reply Your email address will not be published. Recommend for every entrepreneur.

Ironic to is the title of the book because he has a knack for breaking down complex problems to their simplest form then he works from the ground up. Bo and Norm will be talking about The Knack This is how The Knack encourages me. The book is also an enjoyable read, with small anecdotes sprinkled throughout the already prose-like format. The knack norm brodsky the highest gross-profit margin you are capable of achieving. Want to Read saving…. I’ve been watching them wake up and head to their company, come home, prepare food, handle some house chores and go to bed, all at a certain timing, to prepare for another similar day.

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How Norm Brodsky and Bo Burlingham Developed “The Knack” |

In the early s, he joined Fidelity Investments, knacck mutual fund company, where he worked with fund managers and top executives, including Peter Lynch. He also demonstrates the value in having good relationships with customers and employees. There’s a problem loading this menu right now. Wonderfully practical advice from a serial entrepreneur for those who want to start their own business.


Thus was born Bo and Norm’s collaboration on Street Smarts. There’s a reason why these executives are retired. Accountants are good at explaining what has happened the knack norm brodsky the past. Give away ideas and expertise to build trust 3 reasons not to cut prices to use up excess capacity Opportunity costs.

In both their column and now their book, they tell stories about real companies facing real challenges, and show readers how to apply ‘the knack’ to their own businesses. We sit on his back porch overlooking the East River in Manhattan. The two also talked about writing a book together but that project got side-tracked for over a decade.