Click here to learn more about the people behind this training.
Click here to register now. If you register by Oct. 10, it’s $15 for SPJ members and $25 for non-members. After Oct. 10, it’s $25 for members, $35 for non-members.
All sessions take place at the University of Oregon’s School of Journalism and Communication in Allen Hall. Choose from the following:
8 a.m. to 9 a.m.
• Registration begins. Coffee and pastries available.
9 a.m. to 9:30 a.m.
• Keynote speech. Opening remarks from SPJ, the University of Oregon’s School of Journalism and Communication and Hagit Limor – WCPO-TV’s Emmy and national award-winning Investigative Reporter and SPJ’s National President Elect. Allen 221
9:35 a.m. to 11 a.m.
• Covering Business Before the Crisis Hits Learn how to cover a bank failure, a big lawsuit or another business crisis. Business reporter Courtney Sherwood will discuss her coverage of the Bank of Clark County’s failure. Attorney Tom Hutchinson talks about covering bankruptcies and lawsuits, and how to work with lawyers to get the best possible story
• Mobile Community Based Reporting Web-enabled mobile devices are new tools for covering our communities as well as engaging and interacting with our readers. Learn how to use Mapwith.us — a Web and mobile phone application that enables place-based reporting using geo-location – as well as Twitter and video blogging to cover a beat using good old shoe leather and your mobile phone, digital camera and/or laptop.
•Thinking Big at a Small Paper. You’ve probably heard how the big shots do it, but how do reporters at small newspapers ace the competition on big stories? Using a 2009 police misconduct investigation as a case study, Lee van der Voo and Nick Budnick talk about underdogs’ trade tricks, managing limited resources and keeping competitors at bay. Bring ideas and questions for brainstorming.
11:05 a.m. to 12:30 p.m.
•Storytelling With Style:A celebrity writer-editor duo talk about creative approaches to the news. Legendary writing coach, editor and author, Jack Hart and Anna Griffin, columnist for The Oregonian, will share their secrets to making your work stand out.
• Transforming from Print to Web: Learn the secrets of three print pros — Byron Beck, Knute Berger and Josh Feit — about their transition from print journalism to the Web.
• Real Numbers in Real Estate. Real estate guru Ken Perry dishes on the real estate landscape and recovery in real numbers. Perry will point to great spots for truthful real estate data and instruct on how to avoid fluffy figures and optimistic projections.
12:35 p.m. to 2 p.m.
• Lunch Panel: A Sidebar on Business Models; The Future of Journalism. DJ Wilson, President and General manager of the KGW Media Group in Portland; Steve Woodward, co-founder and CEO of Nozzl Media Inc., a Portland startup that builds real-time streams of news, ads, social-media and public-records content for newspapers to deliver smartphones or embedded in their websites; Rita Hibbard, executive director and editor of InvestigateWest, a reporting nonprofit launched by former Seattle Post-Intelligencer employees and Greg Swanson, founding partner and CEO of Portland-based ITZ Publishing, which has partnered with Journalism Online¹s effort to reinvigorate the industry discuss business models.
2:05 p.m. to 3:30 p.m.
• Developing a Watchdog Mindset. Brent Walth, a senior reporter on The Oregonian’s investigations team, talks about using public records to develop a watchdog approach to covering your beat.
• The “Big J” in Tough Times - Has your boss cut your resources, time, travel budget? You can still do “Big J” projects. The session will cover tips on how to find collaborators you trust, how to split tasks and pitfalls to avoid. Hagit Limor – WCPO-TV’s Emmy and national award-winning Investigative Reporter and SPJ’s National President Elect - presents.
• Video for the Web One - Shooting. Tips and tricks you can use to tell a better story with pictures on the web. Space is limited. Pre-registration required.
• Interviewing skills: as taught by FBI agent Nancy Savage.
3:35 to 5 p.m.
• Covering Science and Technology: So you want to be a tech writer? David Wolman, an author and contributing editor at Wired, and Marshall Kirkpatrick, lead writer at tech blog Read Write Web, will share tips on finding and reporting good science and technology stories as well as how they stay on top of a fast-paced beat.
• All the news that’s fit to search. New York Times Co. Director of Search Strategy Matthew J. Brown talks about the importance of search engine optimization for the newspaper business. Never heard the term SEO? Brown will cover the basics, including why it’s important and how to do it with a shoestring budget. Brown’s also the co-founder and chief operating officer of Portland-based Define Search Strategies.
• Back in Business: What Happens After the Layoffs - Kevin J. Max, editor-in-chief of 1859 Oregon’s Magazine and Dennis Newman, former bureau chief or Northwest Cable News and developer of www.naturaloregon.com discuss new business possibilities journalists have, post lay-off, to stay in journalism.
• Video for the Web Two - Editing. Tips and tricks you can ues to edit a better story for the web. Space is limited. Pre-registration required.
5:30 to 7 p.m.
• Social hour. Join colleagues at Rennie’s Landing, 1214 Kincaid St., for drinks and shop talk.
