For example, Agora gave away free ingredients and spices for cooking the savory Hilsha fry on minimum 1kg purchase of Hilsha fish. Sarees, Salwar kameez, clutches, shoes- just ask for it- everything is a like and wall post away on facebook. What are the steps to follow while ordering? This leveraging on the powerful brand pohela boishakh may not have resulted in instant sales but many brands like the ones in example sure did achieve much more than that. We as a nation, which is again so youthful, has the potential to achieve such a feat- to show the world the richness of our culture by painting the world’s largest Alpana on street.
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The festival itself compliments the brand and adds to a positive equity of the brand.
Portraits of Pohela Boishakh  | Pohela Boishakh is t… | Flickr
boisbakh People usually eat panta bhat rice soaked in watershutki dried fishfried Hilsa fish and achar pickles. Battling the scorching heat strains anybody and everybody as soon as the clock strikes This wasn’t limited only in credit recharge.
Take 7up for example. Being clean is very important tradition. In Indian city of Kolkata people believe that the Pohela Bishakh is the best time to get married. They offer huge amounts of various food, toys, handicrafts etc.
Choose your desired products and go to the checkout page. For example, promotions driving cell phone credit recharge or SIM purchase by offering a discount. Block Print with Machine Embroider Fabric: You will earn reward point s. People traditionally visit their cousins, friends and neighbours.
Who could have rightly understood the needs of the valued customers than them who arranged mist fans in celebration hot spots? In order to communicate this, it created refreshment zones and game zones in hot spots like DU, Ramna where people may buy 7up and participate in exciting small games on the spot to win lohela.
The idea is to engage in below the line Experience Marketing that increases brand awareness, knowledge and resonance, elicits affective response regarding the brand. For yet others like Square and Pran, both well known local brands, the occasion brings forth an opportunity to connect better with the end consumers. Facebook Twitter Google Plus Linkedin.
But who owns it, really? As for the shoppers, while one maybe spending precious hours in deciding the dress, others have their whole wardrobe ready with matching jewellery, clutches and sandals. With the increased saturation of the facebook entrepreneur landscape, they are not making it easy at all too.
The core essence of “fun in the bkishakh matches with the merry making in scorching heat during pohela boishakh.
Bangla Pohela Boishakh | Art | Bengali news, Character, Fictional characters
Portraits of Pohela Boishakh 1419 
Being the essential part of a Bengali celebration, sweets form an indispensable part of a grand pohela boishakh. This shows that brands, be it multinational or local, have done their best to usher the Bangla New Year in style, festivity and enthusiasm.
Women traditionally wear saris made of white cloth with red border. Email Address or Password is incorrect. In other cases, the occasion could be a gold mine opportunity to let the brand’s target group connect with the brand.
Take the 7up activation being cited as example earlier. Hence, to mark the coming of the Bengali New Year, Khazana Mithai launched a new product for its esteemed customers as an exclusive pohela boishakh special — canned Rosogolla and Gulab Jamun.
It transcended the regular retail stores and spread over the social network, facebook too. The question of “being worth the expense” becomes especially relevant when not all brands that participate in the celebrations circle around products that are consumable during boishakh.
Poheal asserted that taking brands closer to the consumers and emerging as a caring brand is the main target.