ABBY CADABBY DIGITAL WALLPAPER

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But producers have made an effort to keep many of the show’s best known elements. The set has been reworked, too. That’s because HBO is no longer just a cable network, and, as such, “Sesame Street” is no longer something just for kids. It’s that outside world that required the show to find a new roost. All the tweaks might make some adult fans pine for things lost. Gone are the regular “Abby’s Flying Fairy School” and “Super Grover” segments, and the show is likely to feature fewer vignettes with celebrities and will scale back on its satires of adult programs a spoof of HBO’s “Boardwalk Empire,” known as “Birdwalk Empire,” comes to mind.

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The changes weren’t made in response to the move to HBO, but came about as producers focused on what its main viewers really wanted in an extremely fierce market for their attention. That’s because HBO is no longer just a cable network, and, as such, “Sesame Street” is no longer something just for kids.

The set has been reworked, too. Big Bird lives in a tree.

Sesame Workshop has pared episodes back to just half an hour, explained Carol-Lynn Parente, the executive who oversees all things Sesame.

But producers have made an effort to keep cadabbg of the show’s best known elements.

And Cookie Monster gets a segment all his own. Yet many other things about the program are being transformed as “Sesame Street” girds itself to battle for attention with a cadabbyy generation of kiddie viewers. Now they must also answer to HBO – and many other forces beyond their control.

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Sesame Workshop finances have been troubled in recent years, owing to the decline of revenue from DVDs. HBO declined to vadabby executives available for comment, but during a reporter’s visit to the “Sesame Street” set in Queens, New York, another expert on the matter weighted in – and poignantly.

Kids “view ‘Sesame Street as a play-date with their favorite characters,” Parente abbyy. Gone are the regular “Abby’s Flying Fairy School” and “Super Grover” segments, and the show is likely to feature fewer vignettes with celebrities and will scale back on its satires of adult programs a spoof of HBO’s “Boardwalk Empire,” known as “Birdwalk Empire,” comes to mind.

Will little fans notice the subtle differences? There’s even a depiction of a bridge, suggesting that Sesame Street is connected to a much larger civilization and not an isolated place that is solely the province of childhood.

Cookie Monster, Elmo and Abby Cadabby, three of the most popular residents cigital Sesame Streethave long talked to children. To lure subscribers, the company has unveiled a slew of deals with eigital creators like Jon Stewart, Vice Media, Bill Simmons, and, yes, the people who bring life to Grover, Big Bird and Mr.

Oscar’s can has been moved to a more central location and given a new look. Research suggested “Sesame Street” needed more cohesion, Parente said. Kids might count the number of Band-Aids an injured Big Bird requires, she explained. Digiyal the tweaks might make some adult fans pine for things lost. The hour-long format was too much for the modern child, and the show was juggling too many characters at once.

‘Sesame Street’ shakes up its neighborhood to woo digital kids – Chicago Tribune

Sesame Workshop, the educational nonprofit behind the show, has taken steps to ensure the process Elmo goes through is a simple one. Discussion of the pared-down cast prompts reflection that Snuffleupagus, the wooly mammoth that at one time could not be seen by adults, was destined for the scrap heap.

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HBO is not allowed to meddle in the creative direction of the program, said Steve Youngwood, the company’s chief operating officer, in an interview. There may be other characters or friends, but it’s their show,” Parente noted in a recent interview.

A five-year pact with HBO allows for new episodes of “Sesame Street” to air on PBS after a nine-month window, and calls for Sesame Workshop to create a spin-off featuring one of the Muppet characters a “pitch process” is underway, said Parente as well as a potential new series. Suki Lopez joins the cast as the tinkering Nina. It’s that outside world that required the show to find a new roost. The theme song has been rendered more upbeat. A tour of the neighborhood revealed a secret garden for Abby behind the main apartment; a newsstand that sells a green-tinged tabloid boasting the headline “Dial ‘G’ For Grouch” and that looks a lot like the The New York Post ; and a Hooper’s Store with a new neon sign.

‘Sesame Street’ shakes up its neighborhood to woo digital kids

The Time Warner service is gearing up for a battle for consumer dollars with video-streaming services like Netflix, Hulu and Amazon. The battle for a viewership increasingly tuned in to subscription video on demand may force many changes on abgy nation’s institutions of popular culture, but it’s something of a relief to know this creature won’t be one of them.

As it does so, it will function not just as one of America’s best-loved tools for teaching preschoolers their first words, but also as a pillar in HBO’s strategy to win new subscribers during one of diital most confused times in media-industry history.